Helmut Lang

www.helmutlang.com

The Helmut Lang fashion brand was created by Austrian fashion designer Helmut Lang (born 1956) in 1986. The Helmut Lang brand still exists today, but has been carried on without Lang’s involvement since 2005.
Lang is known for his minimalist, deconstructivist, and often severe designs. His fashion house became famous in the late 1980s for its simple but refined designs, its slim suits in black or white, its denim collection, and the use of high-tech fabrics. Helmut Lang fashions were sold in upscale department stores and through select retailers, as well as in signature Helmut Lang stores around the world. In 1999, Lang entered into a partnership with Prada Group which resulted in the acquisition of the Helmut Lang brand by Prada in 2004, and Mr. Lang’s departure from the label in 2005. Prada consequently sold it to Link Theory of Japan in 2006. Link Theory re-launched the Helmut Lang label with new designers in 2007. Since then, Helmut Lang fashions have been available again at upscale department stores and signature Helmut Lang boutiques worldwide.