AllSaints

www.allsaints.com

AllSaints was founded in 1994 by Stuart Trevor, and Kait Bolongaro, who was the original womenswear designer at All Saints, and who have since gone on to found the Bolongaro Trevor label. All Saints started as a wholesale menswear brand that sold exclusively to high-end retailers such as Harvey Nichols and Harrods. The company was named after Stuart Trevor’s pseudenym, “The Saint” based on his initials “ST” and updated at the 1993 Notting Hill Carnival that Stuart Trevor attended, and spent much of his time on the renowned All Saints Road, which has been at the cultural forefront for those interested in music and design since the 1960s. The first stand-alone AllSaints store was opened in Foubert Place off Carnaby Street in London on All Saints Day in 1997. The company’s first womenswear collection followed the next year, born directly out of the expanding menswear collection.